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Book Marketing & Author Branding Services

Strategic Book Marketing & Promotion Services for Authors

Publishing a book is one achievement. Getting it seen, read, and remembered is another.

At Black Stone Publishers, our book marketing services are designed to bridge the gap between completion and traction. We work with authors to position their books in the right channels, in front of the right audiences — with the tools, visibility, and long-term brand strategy that modern publishing demands.

From targeted digital campaigns to platform-first content planning, endorsements, and media outreach, we build marketing strategies around what your book needs — and where your audience is most likely to respond.

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Strategic Book Marketing Services

Marketing with Intent

A launch without direction is just noise. Before we promote your book, we ask the questions that matter:

  • What is this book meant to do — build authority, grow readership, generate leads, or shift perception?
  • Who is the audience beyond the back cover — and where do they spend their time?
  • What platforms, channels, or formats will help this book move — not just in clicks, but in meaning?

At Black Stone Publishers, we focus on positioning, narrative strategy, and media alignment built to connect your work with the people who are most likely to value it.

What We Offer: A Full-Service Book Marketing Plan

Our book marketing and author promotion services are designed to meet authors where they are — whether you need a comprehensive launch campaign or focused support in key areas.

  • Book Marketing Strategy

    We build custom marketing roadmaps aligned with your goals — combining audience insights, positioning, and platform planning into a cohesive campaign strategy.

  • Social Media & Content Planning

    From content calendars to post templates, we develop a platform-first social strategy that amplifies your message and builds reader connection — across Instagram, TikTok, Facebook, LinkedIn, and more.

  • Search Engine Optimization (SEO)

    We optimize your book pages, author website, and content assets for discoverability — improving visibility across Google, Amazon, and other search-based platforms.

  • Paid Advertising (PPC)

    We run targeted ad campaigns across Amazon, Google, and Meta platforms — focusing on conversion, category alignment, and budget efficiency.

  • Author Website Design

    We create professional, conversion-ready websites tailored for authors — including integrated lead magnets, book pages, event signups, and SEO optimization.

  • Video Book Trailers

    We script, produce, and deliver cinematic trailers that capture your book’s tone and appeal — perfect for launches, paid ads, and social sharing.

  • Podcast & Radio Placement

    We pitch and place authors on relevant podcasts and radio shows — connecting your message with engaged, topic-aligned audiences.

  • Book Fair & Event Support

    We help you prepare for and participate in local and international book fairs — including booth design, catalog submissions, and live marketing assets.

  • Influencer & Reviewer Outreach

    We identify and contact book reviewers, influencers, and content creators in your genre to generate organic buzz, reviews, and reader validation.

  • Endorsements & Blurb Strategy

    We manage outreach for blurbs, testimonials, and endorsements — securing credibility from voices that matter in your category or industry.

  • Press Kit & Media Assets

    We design professional media kits that include your bio, book summary, high-res images, reviews, talking points, and contact information for journalists or podcasts.

  • Press Releases & Distribution

    We craft and distribute press releases tailored to your book’s hook — targeting media outlets, blogs, and trade publications relevant to your audience.

  • One-on-One Marketing Consultation

    For authors who want guidance, our consulting sessions help you assess your current marketing efforts and develop a plan that fits your time, budget, and audience.

Strategic Book Marketing Services

Marketing Is Not Just Execution. It is Alignment.

Campaigns do not fail because of bad ideas but because of disconnects. A strong marketing partnership is built on alignment: of message, audience, tone, and timing.

At Black Stone Publishers, we build with context, and context starts with you. You know the intention behind your book. You understand your audience, even if you have not reached them yet. We bring the infrastructure, the creative direction, and the systems to take that insight and translate it into visibility.

Our most successful campaigns have come from collaboration — not outsourcing. It is not just about hiring a marketer, but building a launch with someone who understands the weight of what you have written — and knows how to move it, strategically.

Book Marketing Support for Authors

You’ve done the work of writing a book. Now it’s time to move it with clarity, strategy, and reach.

Whether you are a first-time author or scaling an existing author platform, we help you build visibility where it matters — with readers, media, and markets aligned with your message.

If you're not just looking to publish, but to position — to lead a conversation, to build a brand, to create movement — our marketing team is built to help you get there. At Black Stone Publishers, we focus on platform-aware marketing.

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Strategic Book Marketing Services

Book Marketing FAQ

Strategic marketing and author branding questions answered.

Ideally, book marketing should begin 3–6 months before publication — during the pre-launch phase. This allows time to build awareness, grow your platform, secure early reviews, and position your book effectively before it goes live.

That depends on your genre and audience. Instagram and TikTok work well for fiction and visual storytelling. LinkedIn and Twitter/X are better for nonfiction, business, and thought leadership. We help identify where your readers actually are — and tailor content for those platforms.

We track performance through platform analytics, ad metrics, engagement data, email growth, and media pickup — depending on the campaign type. For paid ads, we look at impressions, clicks, conversions, and cost-per-action. For organic outreach, we measure visibility, coverage, and platform growth.

It’s not required, but highly recommended. A professional author website builds trust, captures leads, and centralizes your book and brand. We can help you build one as part of your campaign if you don’t have one in place.

Marketing includes paid, organic, and platform-driven strategies you can control — like social media, SEO, PPC, and email. Public relations (PR) focuses on earned media — getting featured in podcasts, radio, blogs, or press. We integrate both where relevant to amplify your reach.

Budgets vary based on scope, but we typically recommend a starting range of $3,000–$6,000 for core pre-launch support. This covers content strategy, paid ads, social, outreach, and basic assets. Larger campaigns involving trailers, press, and website builds may require a higher investment.

Yes. We support review outreach, coordinate with influencers and readers in your niche, and help secure endorsements and blurbs from relevant voices in your space.

Absolutely. We specialize in working with indie and self-published authors who want professional marketing support without giving up control or royalties.

We run Amazon Advertising campaigns alongside Meta (Facebook/Instagram) and Google Search. We manage ad creative, targeting, A/B testing, and optimization to increase visibility and improve cost-per-click efficiency.

We don’t make guarantees — and any service that does should be approached with caution. What we offer is professional infrastructure, proven strategy, and platform-aligned execution that gives your book the best possible opportunity for real, sustained traction.

We research and vet influencers in your genre or niche, craft custom outreach messages, and manage the process — from delivery of advance copies to post scheduling and engagement reporting.

Organic marketing builds long-term audience trust through content, engagement, SEO, and outreach. Paid ads accelerate reach but require strategy and testing. We use both — the balance depends on your goals and timeline.

Most campaigns run 4–8 weeks depending on your goals and assets. For platform growth or brand positioning, we often recommend multi-phase campaigns spread over a quarter or more.

Only if it suits your strengths. While video content, podcast interviews, and author appearances can boost reach, we tailor marketing around what you're comfortable with — and offer support to prepare you for media if needed.

No. We work with authors at all stages — including those starting from zero. We focus on building the right platform for your audience, not chasing vanity metrics.

Our process is collaborative. We handle execution — strategy, setup, content, outreach — but your voice, input, and approvals are key to keeping everything aligned with your message.